Kraftwell Wins Bronze at the MADDYS 2026 for Packaging Design

Every studio has a first. For us, this is one we'll always remember.

We're delighted to share that Kraftwell has been awarded a Bronze at the MADDYS 2026 in the Packaging Design category, organised by the Madras Advertising Club.

This year's category saw Bronze as the highest honour awarded, making the recognition especially meaningful for our team.

The award was presented for our festive packaging work created for Sweet Karam Coffee, a project that celebrated tradition through thoughtful storytelling, illustration, and structural design. From the keepsake trunk box to the smallest packaging details, every element was crafted to make the festive experience feel memorable long after the sweets were gone.

What makes this award even more special is that it comes from our home ground. To be recognised by the creative community in Chennai, so early in our journey, is both humbling and encouraging.

At Kraftwell, we believe great packaging does more than look beautiful. It builds brands, shapes perception, and creates moments people remember. This award is a reminder that purposeful design has the power to make an impact.

A heartfelt thank you to the team at Sweet Karam Coffee for trusting us with their vision, and to everyone who contributed to bringing the project to life.

As our first industry recognition, this milestone motivates us to keep raising the bar and creating work that delivers both creative excellence and business impact.