Selected Works
DreamOf is a premium new age D2C haircare brand from India. For this project, we created a complete visual identity along with a distinct visual language and packaging design system.
We designed the Special Delivery Trunk Box for Sweet Karam Coffee as a thoughtful extension of the brand experience. The packaging captures the warmth and nostalgia that define the brand while feeling premium and gift ready.
For Vira, we developed a conceptual brand identity that reimagines South Indian royal heritage through a modern lens. The project explored logo design, visual language, and imagery direction to capture the brand’s essence of courage, femininity, and contemporary luxury
We designed a festive yet timeless D2C box for Sweet Karam Coffee that tells the brand story of taking South Indian taste and tradition to the world through Janaki Paati.
Cathy Jose
Founder and Creative Director, Kraftwell
About the Founder
Cathy Jose is a former FMCG brand manager who has worked extensively on building and managing brands across the beauty, personal care, pet care, and home hygiene categories.
With 30+ new product developments under her belt, she has conceptualized and managed the product development pipeline from start to finish. Additionally, she brings a unique skill set that blends expertise in visual design with a strong understanding of marketing and business, honed through both educational and professional experiences.
With her diverse experience, she leads creative direction and business development at Kraftwell.
Working with Leading Brands
Why Founders Choose Kraftwell
"It was a great experience collaborating with Cathy. It never felt like working with an external agency as she was so involved and immersed into the purpose of the brand from ideation to execution in bringing such an impressive output that gave life to the whole gifting theme for the festive season at Sweet Karam Coffee.
I would truly recommend Kraftwell to anyone who is building a new age brand and trying to work on the brand attributes and design.
Wishing Cathy and Kraftwell all the very best to become the most sought-after design lab in India"
Anand Bharadwaj,
Co-Founder, Sweet Karam Coffee
Services
We offer end-to-end branding and design services for emerging consumer businesses, helping them go from day zero to launch and beyond.
Brand Design
End to end brand design that brings strategy and creativity together through visual identity, verbal identity and the development of all supporting brand assets.
Packaging Design
Packaging that tells your brand story at first glance and stands out on both shelf and screen.
Day-Zero Design Partners
From first idea to launch-ready, we help shape the brand you’re dreaming of building.
Lean Team
Built for Founders
We speak your language, not just design jargon
Led by a former FMCG brand manager, we’re a small studio built for focus, speed, and deep partnership