More On The Talent Behind Our Mission
What Sets Us Apart
Most design agencies focus on aesthetics.
At Kraftwell, we focus on what makes brands work — a sharp balance of strategy, consumer insight, and standout design.
We co-create with founders, not just for them.
That means every visual decision is backed by category context, growth intent, and the clarity to scale — not just look good on a moodboard.
Cathy Jose
Founder and Creative Director, Kraftwell
Why This Approach Works
Because it’s led by someone who’s been on the other side.
"Before starting Kraftwell, I spent years building consumer brands from within as an FMCG brand manager. I’ve led 30+ product launches, shaped packaging systems, worked with designers, and sat in the same meetings you sit in — where marketing meets business and creative has to perform.
That’s why at Kraftwell, we don’t just design for aesthetics.
We design with insight, empathy, and a sharp understanding of what it takes to earn shelf space, clicks, and consumer trust.
This isn’t agency work from a distance. It’s hands-on, brand-side thinking now channeled into creative that actually moves the needle."