Over the Counter- Cafe Branding

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OTC (Over The Counter Café) reframes the café experience as a next-gen wellness lab—engineered for the hyper-functional, chronically wired generation. Less cozy café, more algorithmic apothecary, it’s where clinical aesthetics meet data-driven design, and every sip feels like a personalized protocol.

The Aesthetic: Clinical minimalism meets code-heavy futurism—sterile whites, matrix-like grids, digital overlays, and UI-inspired labeling. This is where baristas become wellness technicians, and each drink is a carefully calibrated “prescription” for your state of mind.