<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Kraftwell]]></title><description><![CDATA[Crafting your vision, showcasing our expertise, empowering your brand.]]></description><link>https://www.kraftwelldesign.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Fri, 05 Jun 2026 00:10:31 GMT</lastBuildDate><atom:link href="https://www.kraftwelldesign.com/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[When D2C Branding Meets Retail: Why Growing Brands Are Rethinking Their Packaging]]></title><description><![CDATA[Cookd founder explaining the rationale behind the packaging refresh, highlighting how consumer perception shaped the redesign decisions.  Image credit: Cookd I came across an interesting reel posted by Cookd recently. It wasn't a glossy campaign or a dramatic brand film. It was simply the founder explaining why they decided to refresh their packaging. The video opens with a familiar retail scenario. A shopper picks up a Cookd product from a supermarket shelf, glances at the pack, and...]]></description><link>https://www.kraftwelldesign.com/post/d2c-branding-vs-retail-packaging</link><guid isPermaLink="false">6a1eb39d25eba3b2860ea177</guid><pubDate>Tue, 02 Jun 2026 11:28:38 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2017b8_3ad0bd56dc1e460384a0be9974d3a633~mv2.jpeg/v1/fit/w_800,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cathy J</dc:creator></item><item><title><![CDATA[The Case for Premium Sachets in India | Product Packaging Design Insights]]></title><description><![CDATA[I never thought I'd associate sachets with premium until I saw them on retail shelves in Thailand. What caught my attention wasn't the format itself, but how naturally it fit into the shopping experience. Sachets sat alongside full-size products across skincare, beauty, and personal care aisles. Consumers seemed to browse them just as they would any other product. Coming from India, that felt unfamiliar. Here, sachets have a long and celebrated history. They helped brands reach millions of...]]></description><link>https://www.kraftwelldesign.com/post/product-packaging-design-sachet-india</link><guid isPermaLink="false">6a1c716361de78e3b212ca4e</guid><pubDate>Mon, 01 Jun 2026 05:49:21 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/2017b8_134360f1297745d68b9db271400dae3b~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Cathy J</dc:creator></item></channel></rss>